Red Deer & Blackfalds Web Design Writes:
As a Small Business Owner, you are likely faced with a multitude of questions/concerns about how you can best advertise your product/services! It’s important to try and remain objective when going over your budget and deciding where money would be best facilitated. Let us not forget the definition of Insanity:
“Doing the same thing over and over again, expecting a different result…”
Your business is important to you! So you need to know if the money going out, is having a positive effect on the money coming in… Here are a few common Marketing Costs that you need to know your return on:
- Print Ads/Graphic Material – although this is becoming more and more obsolete, having proper print ads still works for a lot of businesses. Knowing if your consumers are reading and utilizing your print material is important, so having a way to track your new traffic is crucial!
- Paid Directory – directories are great for SEO purposes and finding new leads; however, they are becoming increasingly expensive. The growing costs of these services may be best served elsewhere! But knowing the traffic they are providing you is crucial before taking this step.
- Your Current Web Design – granted, this could be construed as biased based on the nature of this blog. But! Having a responsive web design can help you garner a wider range of new customers/consumers who are trying to find you with mobile/tablet searches. The cost of a proper website can pay itself off for years to come, if done properly.
At the end of the day it’s all about understanding your Return on Investment. Any Graphic Designer, Web Developer, Directory Owner…etc. should be able to tell you why their services will make you more money than what you spent! It can be hard to let go of an old habit that your business has, but it’s important to the growth and future of your business to stay current and make the most of your investment.
What once worked, may not today. And what works today, may not work tomorrow. If it’s important to you, you will be willing to compromise and find new solutions as our economy changes.