Red Deer & Blackfalds Web Design Writes:
So you have a Small Business Website, or possibly you’re looking at putting one together? It’s important to remember that one of the most commonly overlooked aspects is that having a development is never “One and Done”! As your market changes, technologies evolve, and as your business grows … so should your web presence!
But where are your efforts best concentrated?
What parts of my website require the most attention?
Luckily, this is a fairly easy set of questions to answer. All your really have to rely on is your Analytics! The following are 4 different things you can look for in your Website Analytics that will help you determine which page(s) requires the most attention:
- Who Is Your Audience? – a proper analytics report will give you an idea for the age and demo-graphical location for your audience. Using this can help you pinpoint PPC ads and also help you cater to your dominant audience.
- What Devices Are They Using? – if the majority of your website views are coming from a mobile and you do not have a responsive website, then you have an immediate fire to to put out! Having a responsive web design is crucial for the nearly 65% of individuals who would prefer to search for a business using a mobile device
- Which Pages Are Getting The Most Hits? – if you have a specific product/service that is getting more hits than the others it may be something you want to start advertising more prominently on both your homepage as well as through PPC ads.
- Where Is Your Audience Coming From? – it really depends on the nature of your product/service; however, knowing where your audience is can help you to cater more specifically to them.